No Strings Attached
– Kneel in the Quest for Love
by Anja Malec
In times where technology is deeply embedded in everyday life, it is hard to imagine any segment of our lives where we do not have to be tech fluent. Indeed, our emotional lives are not left behind. To fall in love or to find an ideal partner, we rely on algorithms to do the job for us. Although these apps are designed to help us find love, actually they promote consumption. We are transformed into commodities or objects of trade—it is you and market with an increased competitive aspect. With intensified engagement with dating apps, desire for love becomes excessive. When the stakes are high, how much are we willing to give for love? Are we ready to go through the most radical transformations and let the dream become a reality? After all, almost everyone in the world wants to be in love or loved.
Thus, seeking advice presents an effective solution to deprivation inside the digital-dating culture. In this account, the interactive installation of No Strings Attached is focusing on trends of self-improvement methods. As the title of the work may suggest, we invite audience without emotional attachment to kneel in front of the sculpture and dive into the world of intimate commentary.
With a playful approach, our services are designed to confront your most private doubts about your potential as a dating subject.
By utilizing the latest facial-analysis tools, the algorithm assesses overall desirability and provides recipients with practical advice.
These messages are inspired by a dark sense of humor and emotional depth. In the end, the work is a playful artistic comment on the imbrication of digital technologies into dating life.
Anja Malec works in video, audio/visual performance, and installation, moving from the static object toward the interactive installations and engagement of the audience with work. The internet and media culture define Malec’s art practice. Through artistic practice, she explores the phenomenon of human flaws as a side effect of the digital lifestyle or the ones emphasized by digitalization. Further, in her body of work, she tries to break the dichotomy between art (the process of creative expression) and life (the consumer culture). She takes a creative and playful approach to represent this somewhat complex human state of mind.